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WORKSHOP: OWN YOUR VALUE. LEAD WITH CONFIDENCE. SELL WITHOUT APOLOGY.
Join us for a workshop designed specifically for entrepreneurs and leaders who are building, growing, and influencing in the small and medium business space.
Too often, we understate our expertise.
We discount our pricing before anyone asks.
We over-deliver and under-position.
This session is about changing that narrative.
Together, we’ll explore practical tools to help you articulate your value clearly, sell yourself with confidence, and stop minimizing what you bring to the table. Through guided reflection and strategic brainstorming, you’ll gain clarity on your unique strengths — whether you offer products, services, mentorship, or leadership.
This is not about ego.
It’s about alignment.
It’s about understanding your impact and communicating it in a way that drives opportunity and revenue.
When you fully own your worth, your market responds.
If you’re ready to elevate how you position yourself and your business, this workshop is for you.
Let’s build boldly.
Pamela Morgan
Born and raised in Alberta, Pamela is proud of her rural roots and her ability to “wear spurs in the boardroom”. Taking her 30+ years of executive business experience and her down to earth “we are better together” attitude, Pamela founded Key Instincts, a multi-dimensional, value-heavy Human Resources firm based in her hometown.
Pamela continues to support entrepreneurs throughout Alberta in a multitude of faucets, from people and culture to business coaching and strategies. A strong and engaging facilitator, it is guaranteed she will have your full participation in her workshops and seminars.
People are Pamela’s passion, so it’s no surprise it doesn’t stop at supporting entrepreneurs. Pamela is the founder of Baby it’s Cold outside a non- profit charity that focuses on offering a hand up to vulnerable citizens throughout Alberta. Additionally, in 2021, Pamela founded the HeadStrong program, an initiative to provide mental health supports and resources to entrepreneurs in southern Alberta.
In addition to serving the Foothills community through business and charity, it became a natural progression in Pamela’s mandate of community, communication and collaboration, taking on the role of President of the Okotoks Business Association which supported her role as a key stakeholder in the Okotoks Entrepreneurial Ecosystem. These measurable steps allowed for her to confidently sit as a director on the board of the Okotoks Chamber of Commerce, with the sole intention of adding value, competency and a Chamber member’s perspective.
Pamela is a recipient of the Queen’s Diamond Jubilee Medal.
Date and Time
Wednesday Apr 1, 2026
1:00 AM - 3:00 PM MDTLocation
Airdrie Regional Chamber Office
102, 150 Edwards Way NW, Airdrie, ABFees/Admission
Member - $25.00
Non Member - $45.00
Registrations are non-refundable.
