Getting Found Online – tools and tactics to help your website show up higher in search engine results
Showing up on the first page in search results like Google drives more traffic to your website. Learn how to line up your ducks so that your website gets found online by the right people at the right time.
Making sure more customers in your local area find you when they are searching online involves optimizing your website. This workshop is designed as an introduction to website optimization and Google search for small business owners and entrepreneurs.
What you will learn:
The anatomy of Google search
How Google search works
How to determine your site?s rank and performance
The most important factors that impact your site?s search engine position
How to audit and improve your site?s performance
Researching the right key words to use on your website (and where to use them)
On page and off page techniques
Tools to use to make search engine optimization (SEO) EASIER
Tips to help your site visits convert into business
How to know it is working
If you are new to SEO and want your website to rank higher on Google, this course is for you. Learn actionable techniques that beginners can implement straight away to improve website performance.
No advanced knowledge is required but having a website and familiarity with your website content is beneficial.
Presenter: Mhairi Petrovic Mhairi (pronounced va-ri) Petrovic is the Founder of Out-Smarts Marketing a digital marketing agency that works with organizations that do good in the world to help them do better online. Over the span of her career, Mhairi has worked with companies of all sizes from multinationals to solopreneurs across a wide range of industries in North America and in the UK. Passionate about digital marketing and sharing her knowledge, Mhairi enjoys blogging, public speaking and teaching. In her spare time Mhairi can be found graffiti hunting, discovering ancient monoliths, making kombucha, and spending time with her family.
Thank you Bow Valley College for providing the Chamber with the workshop content. Bow Valley College is dedicated to ensuring our great community has the resources businesses require to succeed.
Date and Time
Tuesday May 11, 2021 1:00 PM - 4:00 PM MDT
Zoom - Link provided at time of registration
Registration closes on Monday, May 10th at 12:00 pm
A minimum of 5 registrants required to offer workshop.
What if the date/time of this event does not work for me? No need to miss out, simply complete the registration and you will receive a link to the recording following the event. Please mention you will not be in attendance in the comment section.