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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210511T190000Z
DTEND:20210511T220000Z
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SUMMARY:Getting Found Online – tools and tactics to help your website show up higher in search engine results
DESCRIPTION:Workshop Description:\n\nShowing up on the first page in search results like Google drives more traffic to your website.  Learn how to line up your ducks so that your website gets found online by the right people at the right time.\n\nMaking sure more customers in your local area find you when they are searching online involves optimizing your website.  This workshop is designed as an introduction to website optimization and Google search for small business owners and entrepreneurs.\n\n\n\nWhat you will learn:\n\n	The anatomy of Google search\n	How Google search works\n	How to determine your site?s rank and performance\n	The most important factors that impact your site?s search engine position\n	How to audit and improve your site?s performance\n	Researching the right key words to use on your website (and where to use them)\n	On page and off page techniques\n	Tools to use to make search engine optimization (SEO) EASIER\n	Tips to help your site visits convert into business\n	How to know it is working\n\n If you are new to SEO and want your website to rank higher on Google\, this course is for you.  Learn actionable techniques that beginners can implement straight away to improve website performance. \n\nNo advanced knowledge is required but having a website and familiarity with your website content is beneficial.\n\n\n\nPresenter:  Mhairi Petrovic\n\nMhairi (pronounced va-ri) Petrovic is the Founder of Out-Smarts Marketing a digital marketing agency that works with organizations that do good in the world to help them do better online. Over the span of her career\, Mhairi has worked with companies of all sizes from multinationals to solopreneurs across a wide range of industries in North America and in the UK. Passionate about digital marketing and sharing her knowledge\, Mhairi enjoys blogging\, public speaking and teaching. In her spare time Mhairi can be found graffiti hunting\, discovering ancient monoliths\, making kombucha\, and spending time with her family.\n\n\n\nOut-Smarts Marketing Inc.\n\nwww.out-smarts.com\n\nmhairi@out-smarts.com\n\nhttps://www.facebook.com/outsmarts\n\nhttps://twitter.com/outsmarts\n\nhttps://www.instagram.com/outsmartsmarketing/\n\n\n\n\n\nThank you Bow Valley College  for providing the Chamber with the workshop content. Bow Valley College is dedicated to ensuring our great community has the resources businesses require to succeed.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-family:arial\;"><span style="font-size:16px\;"><span style="color:#000000\;"><strong>Workshop Description:</strong></span><br />\nShowing up on the first page in search results like Google drives more traffic to your website.&nbsp\; Learn how to line up your ducks so that your website gets found online by the right people at the right time.<br />\nMaking sure more customers in your local area find you when they are searching online involves optimizing your website.&nbsp\; This workshop is designed as an introduction to website optimization and Google search for small business owners and entrepreneurs.<br />\n<br />\nWhat you will learn:</span></span>\n<ul>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">The anatomy of Google search</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">How Google search works</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">How to determine your site?s rank and performance</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">The most important factors that impact your site?s search engine position</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">How to audit and improve your site?s performance</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">Researching the right key words to use on your website (and where to use them)</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">On page and off page techniques</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">Tools to use to make search engine optimization (SEO) EASIER</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">Tips to help your site visits convert into business</span></span></li>\n	<li><span style="font-family:arial\;"><span style="font-size:16px\;">How to know it is working</span></span></li>\n</ul>\n<span style="font-family:arial\;"><span style="font-size:16px\;"> If you are new to SEO and want your website to rank higher on Google\, this course is for you.&nbsp\; Learn actionable techniques that beginners can implement straight away to improve website performance.&nbsp\;<br />\nNo advanced knowledge is required but having a website and familiarity with your website content is beneficial.<br />\n<br />\n<span style="color:#000000\;"><strong>Presenter:&nbsp\;&nbsp\;</strong></span>Mhairi Petrovic<br />\n<span style="color:black\;">Mhairi (pronounced va-ri) Petrovic is the Founder of Out-Smarts Marketing a <a href="http://out-smarts.com">digital marketing agency</a>&nbsp\;that works with organizations that do good in the world to help them do better online. O</span><span style="color:#333333\;">ver the span of her career\, Mhairi has worked with companies of all sizes from multinationals to solopreneurs across a wide range of&nbsp\;industries in North America and in the UK.&nbsp\;Passionate about digital marketing and sharing her knowledge\, Mhairi enjoys blogging\, public speaking and teaching.&nbsp\;</span><span style="color:black\;">In her&nbsp\;spare time Mhairi can be found graffiti hunting\, discovering ancient monoliths\,&nbsp\;making kombucha\, and spending time with her family.</span></span></span><br />\n<br />\n<span style="font-family:arial\;"><span style="font-size:16px\;"><strong><span style="color:blue\;">Out-Smarts Marketing Inc.</span></strong></span></span><br />\n<span style="font-size:16px\;"><span style="color:blue\;"><a href="http://www.out-smarts.com" target="_blank"><span style="background:white\;">www.out-smarts.com</span></a></span><br />\n<span style="color:#CCCCCC\;"><a href="mailto:%20mhairi@out-smarts.com" target="_blank"><span style="background:white\;">mhairi@out-smarts.com</span></a></span><br />\n<a href="https://www.facebook.com/outsmarts" target="_blank">https://www.facebook.com/outsmarts</a><br />\n<a href="https://twitter.com/outsmarts" target="_blank">https://twitter.com/outsmarts</a><br />\n<a href="https://twitter.com/outsmarts" target="_blank">https://www.instagram.com/outsmartsmarketing/</a></span><br />\n<br />\n<br />\n<span style="color: rgb(46\, 47\, 47)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;">Thank you </span><a data-link-type="web" href="https://bowvalleycollege.ca/?gclid=Cj0KCQjwvYSEBhDjARIsAJMn0ljX6U7w0PXm67tU1BecfLg6U2hHV7mbUhPEpqfQV5mXquVodCaTCxQaAk4TEALw_wcB" rel="noopener noreferrer" style="color: rgb(169\, 29\, 44)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;" target="_blank">Bow Valley College </a><span style="color: rgb(46\, 47\, 47)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;"> for providing the Chamber with the workshop content. Bow Valley College is dedicated to ensuring our great community has the resources businesses require to succeed. </span><br />\n&nbsp\;
LOCATION:Zoom - Link provided at time of registration
UID:e.1948.1358
SEQUENCE:3
DTSTAMP:20260528T140500Z
URL:https://www.airdriechamber.ab.ca/events/details/getting-found-online-tools-and-tactics-to-help-your-website-show-up-higher-in-search-engine-results-1358
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