Member Event - Social media marketing essentials for small business

You might know how to use social media but do you know how to harness it effectively to grow your business? This introduction to social media for small business contains everything you need to know to kick-start your social media marketing. 

Having a strategy is key to success. In this course you will learn how to plan and implement best practices for social media marketing including: 

• How to get set up  
• Which platforms to use  
• Tried and tested tactics to help you succeed on 
  • Facebook 
  • LinkedIn 
  • Twitter 
  • Instagram 
  • Pinterest 
• Creating great content  
• Timing your posts 
• Growing your following and interactions 
• Social media advertising 
• Tools that make social media marketing easy 
• Measuring your success