Jesse Cole—the iconic “guy in the yellow tuxedo” and founder of the world-famous Savannah Bananas—has built one of the most fan-obsessed brands on the planet by flipping every rule of business, leadership, and entertainment on its head. With sold-out games since day one, a 3-million-person ticket waitlist, 20+ million social followers, and global recognition from ESPN+, HBO, and The Today Show, Jesse proves that putting people first isn’t a slogan—it’s a growth strategy.
In this dynamic two-hour virtual workshop, you’ll go behind the scenes of Banana Ball and the Fans First philosophy to learn how to create raving fans, stand out in crowded markets, and turn ordinary experiences into unforgettable ones. If you want to energize your team, deepen loyalty, and lead with creativity and courage, this is a room you don’t want to miss. ???
Friday Feb 20, 2026
12:00 PM - 2:00 PM MST
February 20, Noon - 2 pm MST
Zoom
$24.50
10% discount with code AirdrieChamber
Julie Crawford
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Printed courtesy of www.airdriechamber.ab.ca/ – Contact the Airdrie Regional Chamber of Commerce for more information.
102, 150 Edwards Way NW, Airdrie, AB T4B 4B9 – (403) 948-4412 – info@airdriechamber.ab.ca