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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210518T190000Z
DTEND:20210518T220000Z
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SUMMARY:Social Media Marketing Essentials for Small Business
DESCRIPTION:Workshop Description:\n\nYou might know how to use social media but do you know how to harness it effectively to grow your business?\n\n\n\nThis introduction to social media for small business contains everything you need to know to kick-start your social media marketing. Having a strategy is key to success.\n\n\n\nIn this course you will learn how to plan and implement best practices for social media marketing including: \n\n	How to get set up \n	Which platforms to use \n	Tried and tested tactics to help you succeed on Facebook LinkedIn Twitter Instagram Pinterest \n	Creating great content \n	Timing your posts \n	Growing your following and interactions \n	Social media advertising \n	Tools that make social media marketing easy\n	Measuring your success\n\n This class is for entrepreneurs and small business owners who want to harness social media effectively to grow their business. No advanced knowledge is required but some familiarity with social networks is beneficial.\n\n\n\nPresenter:  Mhairi Petrovic\n\nMhairi (pronounced va-ri) Petrovic is the Founder of Out-Smarts Marketing a digital marketing agency that works with organizations that do good in the world to help them do better online. Over the span of her career\, Mhairi has worked with companies of all sizes from multinationals to solopreneurs across a wide range of industries in North America and in the UK. Passionate about digital marketing and sharing her knowledge\, Mhairi enjoys blogging\, public speaking and teaching. In her spare time Mhairi can be found graffiti hunting\, discovering ancient monoliths\, making kombucha\, and spending time with her family.\n\n\n\nOut-Smarts Marketing Inc.\n\nwww.out-smarts.com\n\nmhairi@out-smarts.com\n\nhttps://www.facebook.com/outsmarts\n\nhttps://twitter.com/outsmarts\n\nhttps://www.instagram.com/outsmartsmarketing/\n\n\n\nThank you Bow Valley College  for providing the Chamber with the workshop content. Bow Valley College is dedicated to ensuring our great community has the resources businesses require to succeed.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-size:16px\;"><span style="font-family:arial\;"><strong style="font-family: arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">Workshop Description:</strong><br />\nYou might know how to use social media but do you know how to harness it effectively to grow your business?<br />\n<br />\nThis introduction to social media for small business contains everything you need to know to kick-start your social media marketing. Having a strategy is key to success.<br />\n<br />\nIn this course you will learn how to plan and implement best practices for social media marketing including: </span></span>\n<ul>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">How to get set up </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Which platforms to use </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Tried and tested tactics to help you succeed on Facebook LinkedIn Twitter Instagram Pinterest </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Creating great content </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Timing your posts </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Growing your following and interactions </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Social media advertising </span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Tools that make social media marketing easy</span></span></li>\n	<li><span style="font-size:16px\;"><span style="font-family:arial\;">Measuring your success</span></span></li>\n</ul>\n<span style="font-size:16px\;"> <span style="font-family:arial\;">This class is for entrepreneurs and small business owners who want to harness social media effectively to grow their business. No advanced knowledge is required but some familiarity with social networks is beneficial.</span></span><br />\n<br />\n<span style="color: rgb(51\, 51\, 51)\; font-size: 13px\; font-family: arial\;"><span style="font-size: 16px\;"><span style="color: rgb(0\, 0\, 0)\;"><strong>Presenter:&nbsp\;&nbsp\;</strong></span>Mhairi Petrovic<br />\n<span style="color: black\;">Mhairi (pronounced va-ri) Petrovic is the Founder of Out-Smarts Marketing a&nbsp\;<a href="http://out-smarts.com" style="color: rgb(7\, 130\, 193)\;">digital marketing agency</a>&nbsp\;that works with organizations that do good in the world to help them do better online. O</span>ver the span of her career\, Mhairi has worked with companies of all sizes from multinationals to solopreneurs across a wide range of&nbsp\;industries in North America and in the UK.&nbsp\;Passionate about digital marketing and sharing her knowledge\, Mhairi enjoys blogging\, public speaking and teaching.&nbsp\;<span style="color: black\;">In her&nbsp\;spare time Mhairi can be found graffiti hunting\, discovering ancient monoliths\,&nbsp\;making kombucha\, and spending time with her family.</span></span></span><br style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;" />\n<br style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;" />\n<span style="color: rgb(51\, 51\, 51)\; font-size: 13px\; font-family: arial\;"><span style="font-size: 16px\;"><strong><span style="color: blue\;">Out-Smarts Marketing Inc.</span></strong></span></span><br style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 13px\;" />\n<span style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, &quot\;Trebuchet MS&quot\;\; font-size: 16px\;"><span style="color: blue\;"><a href="http://www.out-smarts.com" style="color: rgb(7\, 130\, 193)\;" target="_blank"><span style="background: white\;">www.out-smarts.com</span></a></span><br />\n<span style="color: rgb(204\, 204\, 204)\;"><a href="mailto:%20mhairi@out-smarts.com" style="color: rgb(7\, 130\, 193)\;" target="_blank"><span style="background: white\;">mhairi@out-smarts.com</span></a></span><br />\n<a href="https://www.facebook.com/outsmarts" style="color: rgb(7\, 130\, 193)\;" target="_blank">https://www.facebook.com/outsmarts</a><br />\n<a href="https://twitter.com/outsmarts" style="color: rgb(7\, 130\, 193)\;" target="_blank">https://twitter.com/outsmarts</a><br />\n<a href="https://twitter.com/outsmarts" style="color: rgb(7\, 130\, 193)\;" target="_blank">https://www.instagram.com/outsmartsmarketing/</a></span><br />\n<br />\n<span style="font-family:arial\;"><span style="color: rgb(46\, 47\, 47)\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;">Thank you </span><a data-link-type="web" href="https://bowvalleycollege.ca/?gclid=Cj0KCQjwvYSEBhDjARIsAJMn0ljX6U7w0PXm67tU1BecfLg6U2hHV7mbUhPEpqfQV5mXquVodCaTCxQaAk4TEALw_wcB" rel="noopener noreferrer" style="color: rgb(169\, 29\, 44)\; font-family: Arial\, Verdana\, Helvetica\, sans-serif\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;" target="_blank">Bow Valley College </a><span style="color: rgb(46\, 47\, 47)\; font-size: 16px\; white-space: pre-wrap\; background-color: rgb(255\, 255\, 255)\;"> for providing the Chamber with the workshop content. Bow Valley College is dedicated to ensuring our great community has the resources businesses require to succeed. </span></span>
LOCATION:Zoom - Link provided at time of registration
UID:e.1948.1359
SEQUENCE:3
DTSTAMP:20260528T140459Z
URL:https://www.airdriechamber.ab.ca/events/details/social-media-marketing-essentials-for-small-business-1359
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